Propuesta para la implementación de modelos de planes negocios funcionales en las micro, pequeñas y medianas empresas del sector construcción en el cantón de Pérez Zeledón.
Fecha
2021
Autores
Fernández Fernández, Florely
Ortega Marín, Ivannia
Solís Núñez, Michael Alejandro
Valverde Fonseca, Sofía
Zamora Vargas, Fernando
Título de la revista
ISSN de la revista
Título del volumen
Editor
Universidad Nacional, Costa Rica
Resumen
El presente seminario consistió en realizar una investigación de las Mipymes del sector construcción en el cantón de Pérez Zeledón, relacionada con el tema de los modelos y planes de negocios, en primera instancia se buscaba comprender los modelos teóricos y las herramientas que se aplicaban en las Mipymes de este sector, en segunda instancia se realizó una propuesta para la implementación de modelos de planes de negocios.
El objetivo principal estaba basado en brindar una herramienta funcional que sea sencilla de aplicar y a la vez ofrezca la posibilidad de valorar las diferentes áreas claves, tanto fortalezas como debilidades, proporcionando apoyo a la organización. Se desarrollan objetivos específicos que abarcan variables como conocimientos en herramientas, modelo de negocios, estrategias, factores que afectan la actividad y documentación de procesos, con el fin de brindar una amplia perspectiva a las Mipymes con respecto al tema en estudio.
Mediante un tipo de investigación exploratoria y descriptiva, se llevó a cabo la selección de una población total de 60 empresas del sector, las cuáles fueron abordadas mediante un cuestionario electrónico. Producto de las restricciones ocasionadas por la pandemia del Covid-19, no se logró una tasa de respuesta significativa, que permitiera realizar una generalización de resultados a todo el sector, de igual manera, si permitió tener una caracterización general de como las empresas visualizan los procesos de planeamiento o de implementación de modelos, planes y estrategias. Entre los resultados más relevantes se destaca que el conocimiento sobre modelos de negocio puede ligarse al nivel de estudio de la persona, también se observó que el conocimiento en varios casos es adquirido con el paso de los años, sobre herramientas se destacaron FODA o Mapa Estratégico, que son comunes en el mercado.
Por último, se presenta la propuesta de un modelo de negocio, siendo sencilla de planear y ejecutar por las Mipymes, misma que sin duda fue la mejor lección aprendida de la investigación realizada.
This seminar consisted in conducting a research of MSMEs in the construction sector in the canton of Perez Zeledon, related to the topic of business models and plans, in the first instance we sought to understand the theoretical models and tools that were applied in MSMEs in this sector, in the second instance we made a proposal for the implementation of business plan models. The main objective was based on providing a functional tool that is simple to apply and at the same time offers the possibility of assessing the different key areas, both strengths and weaknesses, providing support to the organization. Specific objectives are developed covering variables such as knowledge of tools, business model, strategies, factors affecting the activity and process documentation, in order to provide a broad perspective to MSMEs with respect to the subject under study. By means of an exploratory and descriptive type of research, a total population of 60 companies of the sector was selected, which were approached by means of an electronic questionnaire. Due to the restrictions caused by the Covid-19 pandemic, a significant response rate was not achieved, which would allow a generalization of results to the whole sector, but it did allow to have a general characterization of how the companies visualize the planning processes or the implementation of models, plans and strategies. Among the most relevant results it is highlighted that the knowledge about business models can be linked to the level of study of the person, it was also observed that the knowledge in several cases is acquired over the years, about tools SWOT or Strategy Map were highlighted, which are common in the market. Finally, the proposal of a business model is presented, being simple to plan and execute by MSMEs, which was undoubtedly the best lesson learned from the research conducted.
This seminar consisted in conducting a research of MSMEs in the construction sector in the canton of Perez Zeledon, related to the topic of business models and plans, in the first instance we sought to understand the theoretical models and tools that were applied in MSMEs in this sector, in the second instance we made a proposal for the implementation of business plan models. The main objective was based on providing a functional tool that is simple to apply and at the same time offers the possibility of assessing the different key areas, both strengths and weaknesses, providing support to the organization. Specific objectives are developed covering variables such as knowledge of tools, business model, strategies, factors affecting the activity and process documentation, in order to provide a broad perspective to MSMEs with respect to the subject under study. By means of an exploratory and descriptive type of research, a total population of 60 companies of the sector was selected, which were approached by means of an electronic questionnaire. Due to the restrictions caused by the Covid-19 pandemic, a significant response rate was not achieved, which would allow a generalization of results to the whole sector, but it did allow to have a general characterization of how the companies visualize the planning processes or the implementation of models, plans and strategies. Among the most relevant results it is highlighted that the knowledge about business models can be linked to the level of study of the person, it was also observed that the knowledge in several cases is acquired over the years, about tools SWOT or Strategy Map were highlighted, which are common in the market. Finally, the proposal of a business model is presented, being simple to plan and execute by MSMEs, which was undoubtedly the best lesson learned from the research conducted.
Descripción
Licenciatura en Administración con énfasis en Gestión Financiera
Palabras clave
PLANES, NEGOCIOS, PYMES, ESTRATEGIAS, INDUSTRIA DE LA CONSTRUCCIÓN, PLANS, BUSINESS, SMEs, STRATEGIES, CONSTRUCTION INDUSTRY, PÉREZ ZELEDÓN (SAN JOSÉ)