La colocación del modelo de negocios Comercio a Consumidor (B2C) como una alternativa en la automatización digital empresarial en el Asociación Agro-Orgánica de Guanacaste
Fecha
2022-04-26
Autores
Castro Blanco, Ricardo José
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Universidad Nacional, Costa Rica
Resumen
Esta investigación aborda la temática sobre la importancia de establecer un modelo de negocios Comercio a Consumidor, desde un abordaje técnico y puntual sobre la capacidad estratégica y operativa hacia los negocios de los productores agropecuarios, el análisis aborda la manera de como establecer una operativización eficaz y esencial con el propósito de lograr una actualización digital imprescindible hoy en día.
Se establece una investigación enfocada en la problemática pertinente sobre la colocación de un modelo de negocios Comercio a Consumidor para la Asociación Agro-Orgánica de Guanacaste considerado desde la nueva realidad, enfocado en la automatización digital y en vincular ¿Cuál es el proceso de establecimiento de un modelo de negocios Comercio a Consumidor para lograr una adaptación digital empresarial para la asociación Agro-Orgánica de Guanacaste?
Para ello, se desarrolló una metodología con un enfoque mixto, vinculando aspectos cualitativos para la adaptación de un modelo de negocios Comercio a Consumidor en la Asociación Agro-Orgánica de Guanacaste, así como hacia los asociados, por otro lado, se procedió a estudiar el nivel de satisfacción del consumidor mediante encuestas aplicadas directamente a los clientes adscritos a la asociación y que constantemente consumen los productos de los asociados.
A partir de esto, se estableció dentro del modelo el contar con métricas e indicadores de desempeño que proporcionen una mayor certeza de la información de los clientes y a su vez plantear la innovación constante ante éstos la cual es parte de analizar la implementación de este modelo de negocios.
This research addresses the issue of the importance of establishing a Commerce to Consumer business model, from a technical and specific approach on the strategic and operational capacity towards the business of agricultural producers, the analysis addresses how to establish an effective and essential operationalization in order to achieve a digital update essential today. A research is established focused on the pertinent problematic on the placement of a Commerce to Consumer business model for the Agro-Organic Association of Guanacaste considered from the new reality, focused on digital automation and linking What is the process of establishing a Commerce to Consumer business model to achieve a business digital adaptation for the Agro-Organic Association of Guanacaste? For this, a methodology with a mixed approach was developed, linking qualitative aspects for the adaptation of a Commerce to Consumer business model in the Agro-Organic Association of Guanacaste, as well as towards the associates, on the other hand, we proceeded to study the level of consumer satisfaction through surveys applied directly to customers attached to the association and who constantly consume the products of the associates. From this, it was established within the model to have metrics and performance indicators that provide greater certainty of customer information and in turn raise the constant innovation to them which is part of analyzing the implementation of this business model.
This research addresses the issue of the importance of establishing a Commerce to Consumer business model, from a technical and specific approach on the strategic and operational capacity towards the business of agricultural producers, the analysis addresses how to establish an effective and essential operationalization in order to achieve a digital update essential today. A research is established focused on the pertinent problematic on the placement of a Commerce to Consumer business model for the Agro-Organic Association of Guanacaste considered from the new reality, focused on digital automation and linking What is the process of establishing a Commerce to Consumer business model to achieve a business digital adaptation for the Agro-Organic Association of Guanacaste? For this, a methodology with a mixed approach was developed, linking qualitative aspects for the adaptation of a Commerce to Consumer business model in the Agro-Organic Association of Guanacaste, as well as towards the associates, on the other hand, we proceeded to study the level of consumer satisfaction through surveys applied directly to customers attached to the association and who constantly consume the products of the associates. From this, it was established within the model to have metrics and performance indicators that provide greater certainty of customer information and in turn raise the constant innovation to them which is part of analyzing the implementation of this business model.
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COMERCIO INTERNACIONAL, TECNOLOGÍA DE INFORMACIÓN, PRODUCCIÓN AGROPECUARIA, CONSUMIDORES, BUSINESS TO CONSUMER (B2C), INTERNATIONAL TRADE, INFORMATION TECHNOLOGY, AUTOMATION, AUTOMATIZACIÓN, CONSUMERS, AGRICULTURAL PRODUCTION, COMERCIO A CONSUMIDOR (B2C), GUANACASTE, COSTA RICA