Panorama actual de la economía naranja en Costa Rica: oportunidades comerciales para Chile
Fecha
2020
Autores
Chavarría Ramos, Abigail
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Editor
Universidad Nacional, Costa Rica
Resumen
En esta investigación se pretende estudiar la economía naranja en Costa Rica y Chile para así identificar oportunidades comerciales para el mercado chileno. En este sentido se estudiaron los sectores de la economía naranja para identificar los sectores potenciales y a partir de ahí visualizar oportunidades en las que podría incursionar Chile. Asimismo, se resaltan las relaciones comerciales establecida entre ambos países y la importancia del fortalecimiento de estas a través de la identificación de oportunidades conjuntas. Como resultado final de esta investigación se identificó un potencial en los subsectores audiovisuales lo que se presenta como una oportunidad de alianza estratégica entre los países.
This research aims to study the orange economy in Costa Rica and Chile in order to identify business opportunities for the Chilean market. In this sense, the sectors of the orange economy were studied to identify potential sectors and from there visualize opportunities that Chile could enter. Likewise, the commercial relations established between the two countries and the importance of strengthening these through the identification of joint opportunities are highlighted. As a final result of this research, a potential was identified in the audiovisual subsectors, which is presented as an opportunity for a strategic alliance between the countries.
This research aims to study the orange economy in Costa Rica and Chile in order to identify business opportunities for the Chilean market. In this sense, the sectors of the orange economy were studied to identify potential sectors and from there visualize opportunities that Chile could enter. Likewise, the commercial relations established between the two countries and the importance of strengthening these through the identification of joint opportunities are highlighted. As a final result of this research, a potential was identified in the audiovisual subsectors, which is presented as an opportunity for a strategic alliance between the countries.
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Palabras clave
COMERCIO EXTERIOR, COSTA RICA, CHILE, CREATIVIDAD, CULTURA, ART ECONOMY, BUSINESS RELATIONSHIPS, CULTURAL POLICY, STRATEGIC ALLIANCES (BUSINESS)