Proyecto para la creación de una empresa dedicada a la producción y comercialización de paletas artesanales en el distrito de Nicoya, Guanacaste, Costa Rica, en el período 2020-2022
Fecha
2023-08-01
Autores
Baltodano Zúñiga, Shio Ying
Morales Alán, Sara
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Editor
Universidad Nacional, Costa Rica
Resumen
Creación de una empresa dedicada a la producción y comercialización de paletas artesanales en el distrito de Nicoya, en el periodo 2020-2022, es un proyecto que se llevó a cabo, bajo la necesidad económica y poca oferta laboral presente en la región de Nicoya. En esta investigación los resultados obtenidos fueron utilizados para conocer la viabilidad y factibilidad, para tener seguridad de que su ejecución no representa pérdidas económicas; porque algunos proyectos pueden ser viables, acatando la formalidad para su actividad, pero no son factibles porque los recursos con los que se cuenta no permiten alcanzar las utilidades esperadas. Cabe mencionar que este proyecto se apoyó en cuatro estudios los cuales permitieron saber su viabilidad y factibilidad, los cuales son: factor legal, técnico, de mercado y financiero.
Creation of a company dedicated to the production and marketing of handmade popsicles in the Nicoya district, in the period 2020-2022, is a project that was carried out, under the economic need and little labor supply present in the Nicoya region. In this research the results obtained were used to know the viability and feasibility, to be sure that its execution does not represent economic losses; because some projects may be viable, complying with the formality for its activity, but they are not feasible because the resources available do not allow reaching the expected profits. It is worth mentioning that this project was supported by four studies that allowed to know its viability and feasibility, which are: legal, technical, market and financial factors.
Creation of a company dedicated to the production and marketing of handmade popsicles in the Nicoya district, in the period 2020-2022, is a project that was carried out, under the economic need and little labor supply present in the Nicoya region. In this research the results obtained were used to know the viability and feasibility, to be sure that its execution does not represent economic losses; because some projects may be viable, complying with the formality for its activity, but they are not feasible because the resources available do not allow reaching the expected profits. It is worth mentioning that this project was supported by four studies that allowed to know its viability and feasibility, which are: legal, technical, market and financial factors.
Descripción
Grado de Licenciatura en Administración con Énfasis en Gestión Financiera
Palabras clave
ADMINISTRACIÓN, COMERCIALIZACIÓN, PRODUCCIÓN, HELADOS, MERCADO, NICOYA (GUANACASTE), ADMINISTRATION, MARKETING, ICE CREAM, PRODUCTION, MARKET