Las iniciativas de señalización turística en Centroamérica y su aplicación en Costa Rica como factor de competitividad: análisis del periodo comprendido entre los Años 2004-2009
Fecha
2010
Autores
Rodríguez Orozco, Nathalia
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Universidad Nacional, Costa Rica
Resumen
La presente investigación se plantea como meta general, analizar la señalización turística en Centroamérica y su aplicación en Costa Rica como factor de competitividad, durante el periodo comprendido entre los años 2004-2009.
Esta gran realidad, se desglosa en cuatro realidades específicas: identificar la normativa y principales sistemas de señalización turística existentes en Centroamérica; describir el impacto de la señalización turística en el desarrollo del turismo costarricense; realizar un análisis del papel que ha desempeñado la señalización turística como parte del componente infraestructura turística, en el marco de los índices internacionales de competitividad existentes en esa materia; y desarrollar una interpretación de los resultados del tema abordado con el fin de visualizar las iniciativas y aplicación de la señalización turística como factor de competitividad en Costa Rica, así como brindar un aporte teórico, generando una visión alternativa del abordaje de la señalización turística.
Con base en lo anterior, la unidad de análisis planteada es la señalización turística. Esta última, se incluye dentro de los servicios que el país ofrece a los turistas para garantizar el éxito de su estancia. La misma influye, sobremanera, no sólo en el mejoramiento de la infraestructura en general sino también en las posibilidades que tienen las distintas comunidades para beneficiarse del turismo...
The general goal of this research is to analyze tourism signage in Central America and its application in Costa Rica as a factor of competitiveness during the period 2004-2009. This great reality is broken down into four specific realities: identify the regulations and main tourism signage systems existing in Central America; describe the impact of tourism signage on the development of Costa Rican tourism; analyze the role that tourism signage has played as part of the tourism infrastructure component, within the framework of the international competitiveness indexes existing in this area; and develop an interpretation of the results of the topic addressed in order to visualize the initiatives and application of tourism signage as a factor of competitiveness in Costa Rica, as well as to provide a theoretical contribution, generating an alternative vision of the approach to tourism signage. Based on the above, the unit of analysis proposed is tourism signage. The latter is included among the services that the country offers tourists to ensure the success of their stay. It has a major influence, not only on the improvement of infrastructure in general, but also on the possibilities that the different communities have to benefit from tourism...
The general goal of this research is to analyze tourism signage in Central America and its application in Costa Rica as a factor of competitiveness during the period 2004-2009. This great reality is broken down into four specific realities: identify the regulations and main tourism signage systems existing in Central America; describe the impact of tourism signage on the development of Costa Rican tourism; analyze the role that tourism signage has played as part of the tourism infrastructure component, within the framework of the international competitiveness indexes existing in this area; and develop an interpretation of the results of the topic addressed in order to visualize the initiatives and application of tourism signage as a factor of competitiveness in Costa Rica, as well as to provide a theoretical contribution, generating an alternative vision of the approach to tourism signage. Based on the above, the unit of analysis proposed is tourism signage. The latter is included among the services that the country offers tourists to ensure the success of their stay. It has a major influence, not only on the improvement of infrastructure in general, but also on the possibilities that the different communities have to benefit from tourism...
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AMÉRICA CENTRAL, COSTA RICA, DESARROLLO SOSTENIBLE, DESARROLLO TURÍSTICO, INSTITUTO COSTARRICENSE DE TURISMO, TURISMO, CENTRAL AMERICA, COSTA RICA, COSTA RICAN TOURISM INSTITUTE, SUSTAINABLE DEVELOPMENT, TOURISM, TOURISM DEVELOPMENT