Oportunidades comerciales de licores y cremas Lizano S.A. para la exportación del Ron Garañón al mercado chileno
Fecha
2010
Autores
Orozco Barrantes, Ana Laura
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Editor
Universidad Nacional, Costa Rica
Resumen
Motivados por múltiples razones, para el personal de Licores y Cremas Lizano S.A. es imprescindible posicionarse en los mercados externos. Con la creación del Ron Garañón y las condiciones que ofrece el mercado chileno se pretende lograr este cometido. Sin embargo, antes de iniciar la exportación la empresa debe desarrollar un proceso de aprendizaje holístico de los elementos que puedan ejercer alguna influencia positiva o negativa.
Haciendo referencia a las capacidades objetivas y subjetivas, como el primer elemento a considerar, el ámbito interno presenta serias deficiencias en materia organizacional y estructural. La falta de una delegación de responsabilidades y de liderazgo constituyen los principales inconvenientes. Es evidente que las mejoras son necesarias antes de iniciar la exportación pues requiere de orden para evitar la desviación y realización de acciones innecesarias. Por otra parte, otros temas tratados en esta área no presentan grandes contrariedades. Simplemente requieren de asesoría y pequeñas correcciones.
Los aranceles no son de relevancia para este caso particular de exportación. El Tratado comercial existente entre Chile y Costa Rica permitió la inserción sin cobros de tributos de importación en bebidas espirituosas. Sin embargo, el producto no se linera de la carga impositiva interna. Más que derechos arancelarios, se debe considerar el trato de origen de la mercancía. La norma que abarca al Ron Garañón no es tan estricta y por ende permite insumos importados. Sin embargo, el tránsito expedito o directo se consolida como el elemento de origen principal...
Motivated by multiple reasons, for the staff of Licores y Cremas Lizano S.A. it is essential to position itself in foreign markets. With the creation of Ron Garañón and the conditions offered by the Chilean market, the company intends to achieve this goal. However, before starting to export, the company must develop a holistic learning process of the elements that may have a positive or negative influence. Referring to the objective and subjective capabilities, as the first element to consider, the internal environment presents serious deficiencies in organizational and structural matters. The lack of delegation of responsibilities and leadership are the main drawbacks. It is evident that improvements are necessary before starting the export process, as it requires order to avoid deviation and unnecessary actions. On the other hand, other issues addressed in this area do not present major setbacks. They simply require advice and minor corrections. Tariffs are not relevant for this particular export case. The existing trade agreement between Chile and Costa Rica allowed for the duty-free import of spirits. However, the product is not exempt from the internal tax burden. Rather than customs duties, the treatment of the origin of the merchandise should be considered. The rule covering Ron Garañón is not as strict and therefore allows imported inputs. However, the expedited or direct transit is consolidated as the main origin element...
Motivated by multiple reasons, for the staff of Licores y Cremas Lizano S.A. it is essential to position itself in foreign markets. With the creation of Ron Garañón and the conditions offered by the Chilean market, the company intends to achieve this goal. However, before starting to export, the company must develop a holistic learning process of the elements that may have a positive or negative influence. Referring to the objective and subjective capabilities, as the first element to consider, the internal environment presents serious deficiencies in organizational and structural matters. The lack of delegation of responsibilities and leadership are the main drawbacks. It is evident that improvements are necessary before starting the export process, as it requires order to avoid deviation and unnecessary actions. On the other hand, other issues addressed in this area do not present major setbacks. They simply require advice and minor corrections. Tariffs are not relevant for this particular export case. The existing trade agreement between Chile and Costa Rica allowed for the duty-free import of spirits. However, the product is not exempt from the internal tax burden. Rather than customs duties, the treatment of the origin of the merchandise should be considered. The rule covering Ron Garañón is not as strict and therefore allows imported inputs. However, the expedited or direct transit is consolidated as the main origin element...
Descripción
Palabras clave
COMERCIO INTERNACIONAL, COSTA RICA, CHILE, EMPRESAS, EXPORTACIONES, LICORES, CHILE, COMPANIES, COSTA RICA, EXPORTS, INTERNATIONAL TRADE, LIQUORS