Fortalecimiento del clúster de turismo médico en Costa Rica como opción estratégica para mejorar las capacidades competitivas de la industria
Fecha
2013
Autores
Zumbado Murillo, Yira
Título de la revista
ISSN de la revista
Título del volumen
Editor
Universidad Nacional, Costa Rica
Resumen
El proyecto titulado ¨Fortalecimiento del clúster de turismo médico en Costa Rica como
opción estratégica para mejorar las capacidades competitivas de la industria¨, surgió como un
mecanismo para apoyar al sector empresarial cuyo giro comercial es afín al turismo médico,
en su inserción al mercado internacional.
Costa Rica cuenta con factores inherentes al destino que han propiciado el desarrollo del
turismo médico con escasa intervención, sin embargo, existen aspectos que el país debe
incorporar para diferenciar su producto y así competir con mayor garantía. Este es un país
con un altísimo potencial pero carente de una estrategia integral que promueva el desarrollo
de sus capacidades, lo cual permea fuerte entre los actores de este polo de desarrollo.
A partir de lo anterior, se señala como problema central de la investigación ¿Qué acciones
podrían llevarse a cabo para fortalecer el clúster de turismo médico, contribuyendo a
mejorar las capacidades competitivas de la industria?...
The project entitled ¨Strengthening of the medical tourism cluster in Costa Rica as a strategic option to improve strategic option to improve the competitive capabilities of the industry¨, arose as a mechanism to support the business sector mechanism to support the business sector whose line of business is related to medical tourism, in its insertion into the international market. Costa Rica has inherent factors that have favored the development of medical tourism with little intervention. medical tourism with little intervention, however, there are aspects that the country must incorporate in order to differentiate its to incorporate in order to differentiate its product and thus compete with greater guarantees. This is a country country with a very high potential but lacking an integral strategy to promote the development of its capacities, which of its capabilities, which permeates strongly among the actors of this development pole. Based on the above, the central problem of the research is: What actions could be carried out to strengthen could be carried out to strengthen the medical tourism cluster, contributing to improve the industry's competitive improving the competitive capabilities of the industry?...
The project entitled ¨Strengthening of the medical tourism cluster in Costa Rica as a strategic option to improve strategic option to improve the competitive capabilities of the industry¨, arose as a mechanism to support the business sector mechanism to support the business sector whose line of business is related to medical tourism, in its insertion into the international market. Costa Rica has inherent factors that have favored the development of medical tourism with little intervention. medical tourism with little intervention, however, there are aspects that the country must incorporate in order to differentiate its to incorporate in order to differentiate its product and thus compete with greater guarantees. This is a country country with a very high potential but lacking an integral strategy to promote the development of its capacities, which of its capabilities, which permeates strongly among the actors of this development pole. Based on the above, the central problem of the research is: What actions could be carried out to strengthen could be carried out to strengthen the medical tourism cluster, contributing to improve the industry's competitive improving the competitive capabilities of the industry?...
Descripción
Palabras clave
COMPETITIVIDAD, DESARROLLO ECONÓMICO, INDUSTRIA, MERCADO INTERNACIONAL, SERVICIOS DE SALUD, TURISMO, COMPETITIVENESS, ECONOMIC DEVELOPMENT, HEALTH SERVICES, INDUSTRY, INTERNATIONAL MARKET, TOURISM