Propuesta de Plan de Desarrollo Turístico para el Cantón de San Rafael de Heredia
Fecha
2023
Autores
Castro Murillo, Paola
Chaves Hernández, Víctor
Villegas Herrera, Édgar
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Editor
Universidad Nacional, Costa Rica, Campus Liberia
Resumen
El encanto del cantón de San Rafael de Heredia se manifiesta por medio de una belleza escénica
que lo distingue. Este encanto, no solo es una maravilla para los sentidos, sino que también encierra
un potencial latente, que puede ser estratégicamente aprovechado para impulsar el desarrollo de
actividades turísticas. Esta potencialidad turística promete generar un impacto económico
significativo para los habitantes del cantón, convirtiéndose en una herramienta para fortalecer la
economía local mediante la actividad turística.
La formulación de la presente propuesta ha sido un proceso, el cual ha involucrado representantes
de la comunidad (actores locales), los cuales han participado en una serie de talleres para lograr
obtener la perspectiva actual del cantón. Estos actores, al compartir sus perspectivas y
experiencias, han contribuido a la construcción de un diagnóstico más completo sobre la situación
actual de la gestión turística en el cantón.
Un hallazgo unánime y destacado durante este proceso de investigación es la necesidad de una
gestión turística alineada con la realidad y las necesidades particulares del cantón. Este
proceso resalta claramente este aspecto, como un punto crítico, que requiere atención prioritaria y
acciones correctivas.
En respuesta a estos desafíos y oportunidades identificados, se elabora la propuesta de un Plan de
Desarrollo Turístico para San Rafael de Heredia. Este plan se presenta como una iniciativa integral,
diseñada no solo para corregir deficiencias identificadas, sino también para dinamizar y potenciar
los abundantes recursos turísticos del cantón.
Este proyecto es una guía para potencializar el turismo del cantón, que promueve un compromiso
con la preservación y la mejora de la riqueza natural y cultural, que hace de San Rafael un lugar
auténtico y especial. En esencia, el Plan de Desarrollo Turístico para San Rafael de Heredia es una
invitación a transformar, no solo la economía local, sino también la experiencia turística.
The allure of the canton of San Rafael de Heredia is manifested through a scenic beauty that distinguishes it. This allure is not only a wonder for the senses, but also holds a latent potential that can be strategically exploited to promote the development of tourism activities. This tourism potential promises to generate a significant economic impact for the inhabitants of the canton, becoming a tool to strengthen the local economy through tourism. The formulation of this proposal has been a process, which has involved representatives of the community (local stakeholders), who have participated in a series of workshops to obtain the current perspective of the canton. These stakeholders, by sharing their perspectives and experiences, have contributed to the construction of a more complete diagnosis of the current situation of tourism management in the canton. A unanimous and outstanding finding during this research process is the need for tourism management aligned with the reality and particular needs of the canton. This process clearly highlights this aspect as a critical point that requires priority attention and corrective actions. In response to these identified challenges and opportunities, the proposal for a Tourism Development Plan for San Rafael de Heredia was prepared. This plan is presented as a comprehensive initiative, designed not only to correct identified deficiencies, but also to energize and enhance the abundant tourism resources of the canton. This project is a guide to enhance tourism in the canton, which promotes a commitment to the preservation and enhancement of the natural and cultural wealth that makes San Rafael an authentic and special place. In essence, the Tourism Development Plan for San Rafael de Heredia is an invitation to transform not only the local economy, but also the tourism experience.
The allure of the canton of San Rafael de Heredia is manifested through a scenic beauty that distinguishes it. This allure is not only a wonder for the senses, but also holds a latent potential that can be strategically exploited to promote the development of tourism activities. This tourism potential promises to generate a significant economic impact for the inhabitants of the canton, becoming a tool to strengthen the local economy through tourism. The formulation of this proposal has been a process, which has involved representatives of the community (local stakeholders), who have participated in a series of workshops to obtain the current perspective of the canton. These stakeholders, by sharing their perspectives and experiences, have contributed to the construction of a more complete diagnosis of the current situation of tourism management in the canton. A unanimous and outstanding finding during this research process is the need for tourism management aligned with the reality and particular needs of the canton. This process clearly highlights this aspect as a critical point that requires priority attention and corrective actions. In response to these identified challenges and opportunities, the proposal for a Tourism Development Plan for San Rafael de Heredia was prepared. This plan is presented as a comprehensive initiative, designed not only to correct identified deficiencies, but also to energize and enhance the abundant tourism resources of the canton. This project is a guide to enhance tourism in the canton, which promotes a commitment to the preservation and enhancement of the natural and cultural wealth that makes San Rafael an authentic and special place. In essence, the Tourism Development Plan for San Rafael de Heredia is an invitation to transform not only the local economy, but also the tourism experience.
Descripción
Palabras clave
TURISMO, DESARROLLO TURÍSTICO, GESTION, PLANIFICACION ESTRATEGICA, SAN RAFAEL (HEREDIA), COSTA RICA, TOURISM, TOURISM DEVELOPMENT, MANAGEMENT, STRATEGIC PLANNING