Estudio de prefactibilidad que evalúe el espacio de una feria de productos agroindustriales y artesanales para el Centro Agrícola Cantonal de Corredores (CACC), por realizarse en Ciudad Neily, Corredores, en el período de 2018-2019
Fecha
2022-02
Autores
Vargas Parra, Betzabet
Rojas Barrantes, Daniela
Título de la revista
ISSN de la revista
Título del volumen
Editor
Universidad Nacional, Costa Rica
Resumen
En este planteamiento se realiza el análisis de un proyecto de prefactibilidad, basado en el alquiler de espacios para los productores en estudio vecinos de los cantones de Buenos Aires, Osa, Golfito, Corredores y Coto Brus, dedicados al cultivo, elaboración y comercialización de productos agroindustriales, artesanales comestibles, artesanales no comestibles y agrícolas. Debido a que en Ciudad Neily, Corredores, no se ha encontrado un espacio que reúna las condiciones propicias de una feria inclusiva del tema propuesto, surge la necesidad de conocer: ¿Cuál es la prefactibilidad del espacio de una feria de productos agroindustriales y artesanales para el CACC, en Ciudad Neily, Corredores, en el período de 2018-2019?. Es necesario considerar la importancia del proyecto para el cantón, debido a los beneficios que puede brindar, recalcando que el fin primordial de las ferias en general es mostrar a la comunidad local, bienes y artículos elaborados y cosechados por los habitantes de la zona que a su vez lo convierte en un sistema de mercadeo que permite la reactivación económica para cada uno de los productores involucrados; es por ello que nació la iniciativa de un campo ferial, porque más allá de ser un objetivo primordial del ente ejecutor CACC el apoyar al productor local, es un proyecto fortalecedor para la economía del cantón. Para el desarrollo de esta investigación se consideran los siguientes objetivos: (1) realizar un estudio de mercado para conocer el comportamiento actual del mercado y determinar la existencia de demandantes de espacios de la feria y de consumidores finales de productos agroindustriales, artesanales y agrícolas; (2) elaborar un estudio técnico operativo que determine la localización, la ingeniería y el tamaño necesario para la feria de productos agroindustriales y artesanales de Ciudad Neily, Corredores; (3) realizar un estudio organizacional para determinar la estructura organizativa de la feria; (4) identificar los requerimientos legales y ambientales que rigen el funcionamiento de la feria; (5) evaluar, a través de un estudio financiero, la rentabilidad de una feria de productos agroindustriales y artesanales en Ciudad Neily, Corredores. El análisis e interpretación de resultados, permite relacionar los aspectos reales y la teoría descrita en el capítulo II del marco teórico del presente estudio; una vez realizados y analizados los elementos básicos de una etapa pre factible, se concluye que el proyecto es viable en cada uno de sus estudios, además se demuestra aceptación del proyecto en el análisis del escenario esperado, ya que reúne las condiciones de mercado y ambientales aptas para la comunidad del cantón de Corredores, agregar que organizacional y financieramente el proyecto es factible para el proyectista y alcanza las expectativas de los productores, ya que, reactiva la economía y ofrece en alquiler, un espacio agradable para la respectiva comercialización de sus cultivos y productos.
In this approach, the analysis of a pre-feasibility project is carried out, based on the rental of spaces for producers in the cantons of Buenos Aires, Osa, Golfito, Corredores and Coto Brus, dedicated to the cultivation, processing and commercialisation of agro-industrial, edible handicraft, non-edible handicraft and agricultural products. Due to the fact that in Ciudad Neily, Corredores, a space has not been found that meets the conditions for a fair inclusive of the proposed theme, the need arises to know: What is the pre-feasibility of the space for a fair of agro-industrial and artisanal products for the CACC, in Ciudad Neily, Corredores, in the period of 2018-2019? It is necessary to consider the importance of the project for the canton, due to the benefits it can provide, stressing that the primary purpose of fairs in general is to show the local community goods and articles produced and harvested by the inhabitants of the area, which in turn makes it a marketing system that allows economic revival for each of the producers involved; This is why the initiative of a fairground was born, because beyond being a primary objective of the executing agency CACC to support local producers, it is a project that strengthens the economy of the canton. For the development of this research, the following objectives are considered: (1) to carry out a market study to know the current behaviour of the market and determine the existence of demanders of spaces for the fair and final consumers of agro-industrial, artisanal and agricultural products; (2) to elaborate a technical operational study that determines the location, engineering and size necessary for the fair of agro-industrial and artisanal products of Ciudad Neily, Corredores; (3) conduct an organisational study to determine the organisational structure of the fair; (4) identify the legal and environmental requirements governing the operation of the fair; (5) evaluate, through a financial study, the profitability of a fair of agro-industrial and handicraft products in Ciudad Neily, Corredores. The analysis and interpretation of the results allows us to relate the real aspects and the theory described in chapter II of the theoretical framework of this study; Once the basic elements of a pre-feasible stage have been carried out and analysed, it is concluded that the project is feasible in each of its studies, in addition to demonstrating acceptance of the project in the analysis of the expected scenario, as it meets the market and environmental conditions suitable for the community of the canton of Corredores, adding that organisationally and financially the project is feasible for the planner and meets the expectations of the producers, as it reactivates the economy and offers a pleasant space for rent, for the respective commercialisation of their crops and products.
In this approach, the analysis of a pre-feasibility project is carried out, based on the rental of spaces for producers in the cantons of Buenos Aires, Osa, Golfito, Corredores and Coto Brus, dedicated to the cultivation, processing and commercialisation of agro-industrial, edible handicraft, non-edible handicraft and agricultural products. Due to the fact that in Ciudad Neily, Corredores, a space has not been found that meets the conditions for a fair inclusive of the proposed theme, the need arises to know: What is the pre-feasibility of the space for a fair of agro-industrial and artisanal products for the CACC, in Ciudad Neily, Corredores, in the period of 2018-2019? It is necessary to consider the importance of the project for the canton, due to the benefits it can provide, stressing that the primary purpose of fairs in general is to show the local community goods and articles produced and harvested by the inhabitants of the area, which in turn makes it a marketing system that allows economic revival for each of the producers involved; This is why the initiative of a fairground was born, because beyond being a primary objective of the executing agency CACC to support local producers, it is a project that strengthens the economy of the canton. For the development of this research, the following objectives are considered: (1) to carry out a market study to know the current behaviour of the market and determine the existence of demanders of spaces for the fair and final consumers of agro-industrial, artisanal and agricultural products; (2) to elaborate a technical operational study that determines the location, engineering and size necessary for the fair of agro-industrial and artisanal products of Ciudad Neily, Corredores; (3) conduct an organisational study to determine the organisational structure of the fair; (4) identify the legal and environmental requirements governing the operation of the fair; (5) evaluate, through a financial study, the profitability of a fair of agro-industrial and handicraft products in Ciudad Neily, Corredores. The analysis and interpretation of the results allows us to relate the real aspects and the theory described in chapter II of the theoretical framework of this study; Once the basic elements of a pre-feasible stage have been carried out and analysed, it is concluded that the project is feasible in each of its studies, in addition to demonstrating acceptance of the project in the analysis of the expected scenario, as it meets the market and environmental conditions suitable for the community of the canton of Corredores, adding that organisationally and financially the project is feasible for the planner and meets the expectations of the producers, as it reactivates the economy and offers a pleasant space for rent, for the respective commercialisation of their crops and products.
Descripción
Licenciatura en administración con énfasis en gestión financiera
Palabras clave
AGROINDUSTRIA, PRODUCTOS, EMPRESAS, PYMES, COMERCIALIZACIÓN, MERCADO INTERNO, ESTUDIOS DE MERCADO, ASPECTOS JURÍDICOS, AGRIBUSINESS, PRODUCTS, COMPANIES, SMEs, MARKETING, DOMESTIC MARKET, MARKET STUDIES, LEGAL ASPECTS, CIUDAD NEILY (PUNTARENAS)