Plan estratégico que contribuya a la rentabilidad del emprendimiento Deco Arte ubicado en el cantón de Bagaces centro
Date
2023Author
Barahona González, Karen María
Moya Obando, Marilyn
Reyes Arias, Mariela
Zamora Chavarría, Marialex Thamara
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El presente trabajo de investigación tiene como finalidad proponer un plan estratégico que
contribuya a la rentabilidad del emprendimiento Deco Arte, ubicado en el cantón de Bagaces
centro, como parte de los objetivos específicos, se elaboró la caracterización del
emprendimiento, seguidamente, un análisis interno y externo, luego se realizó una propuesta
de planeación estratégica (visión, misión, valores, principios, objetivos estratégicos,
estrategias) y, por último, se propuso medidas de control para la gestión eficiente de los
recursos financieros.
La recolección de la información se llevó a cabo mediante los siguientes instrumentos:
observación, entrevista, aplicación de cuestionario a personas residentes del distrito de
Bagaces revisiones bibliográficas. Con base en los resultados obtenidos, se identificó que el
negocio debe mejorar la gestión administrativa, comercial, operativa y financiera, por lo
tanto, se estableció estrategias para cada área.
En el desarrollo de las estrategias, se determinó el costo de incurrir en cada una de ellas, a
su vez, se identificó que existe una alta demanda de los productos que oferta Deco Arte, por
ende, presenta la oportunidad de mejorar la rentabilidad del negocio, del análisis financiero
se concluye que el proyecto genera riqueza, por lo cual, se acepta el proyecto. This present research project is aimed at proposing a strategic plan that can contribute to the
profitability of Deco Arte entrepreneurship, which is in Bagaces downtown. As part of the
specific objectives, the characterization of the entrepreneurship was elaborated. Similarly,
an internal and external analysis of Deco Arte was also carried out. Likewise, a strategic
planning proposal was done, in which the vision, mission, values, principles, strategic
objectives, and strategies were included. And finally, control strategies or measures were
proposed for a better and efficient management of the financial resources.
In this same project, some data collection instruments were implemented to get the required
information. For example, observations, interviews, questionnaires (applied to local people
from Bagaces downtown), and documentary research were some of the instruments used.
Based on the obtained results, the investigators identified that for a better administration of
Deco Arte, its owner must work on an efficient administrative, financial, commercial, and
operating management; therefore, some strategies were established for each of the areas
mentioned.
In the development of the strategies, the cost for each strategy was determined – the expenses
Deco Arte must incur in. At the same time, the researchers found out that there is a high
demand for the products that Deco Arte offers and sells. As a result, this specific business
has a high probability to improve its profitability. In short, and by considering the
corresponding financial analysis, it can be concluded that the project is able to generate lots
of profits, and that’s why, at the end, the project itself is accepted
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