Now showing items 25-25 of 25

    • Web 2.0, social networks and E-commerce as marketing tools 

      Mata, Francisco; Quesada, Ariella (Journal of Theoretical and Applied Electronic Commerce Research, 2014)
      The spectacular development of the Web 2.0, particularly through online social networks, has awakened much interest in different areas. Marketing is one of them and businesses have decided to experiment with this new type ...