RSE como estrategia competitiva: caso Human Company
Fecha
2012-12-31
Autores
Castro Murillo, Daniela
Título de la revista
ISSN de la revista
Título del volumen
Editor
Universidad Nacional, Costa Rica
Resumen
Human Company, una empresa 100% costarricense, ha logrado con su marca Eco Sunrise producir bienes biodegradables con un enfoque socialmente responsable. Se busca evaluar en qué medida este tipo de prácticas influyen en los niveles de competitividad de la empresa, para esto se aplicará la metodología PRISMA y la matriz CINBAGE. Por lo tanto se plantea como objetivo general “Determinar si la RSE es una estrategia competitiva para la empresa Human Company”, para lo cual se requiere: identificar las ventajas y obstáculos que enfrentan las pymes en materia de RSE, evaluar cada una de las áreas que conforman la RSE de Human Company, cuantificar la competitividad de la empresa y determinar la influencia de la RSE sobre la competitividad
Human Company, a 100% Costa Rican company, has managed with its Eco Sunrise brand to produce biodegradable goods with a socially responsible approach. The aim is to evaluate to what extent this type of practice influences the levels of competitiveness of the company, for this the PRISMA methodology and the CINBAGE matrix will be applied. Therefore, the general objective is to “Determine if CSR is a competitive strategy for the Human Company”, for which the following is required: identify the advantages and obstacles that SMEs face in terms of CSR, evaluate each of the areas that make up the CSR of Human Company, quantify the competitiveness of the company and determine the influence of CSR on competitiveness
Human Company, a 100% Costa Rican company, has managed with its Eco Sunrise brand to produce biodegradable goods with a socially responsible approach. The aim is to evaluate to what extent this type of practice influences the levels of competitiveness of the company, for this the PRISMA methodology and the CINBAGE matrix will be applied. Therefore, the general objective is to “Determine if CSR is a competitive strategy for the Human Company”, for which the following is required: identify the advantages and obstacles that SMEs face in terms of CSR, evaluate each of the areas that make up the CSR of Human Company, quantify the competitiveness of the company and determine the influence of CSR on competitiveness
Descripción
Palabras clave
PYMES, COMPETITIVIDAD, COMPETITIVENESS, RESPONSABILIDAD, RESPONSIBILITY, EMPRESAS, BUSINESS