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E-commerce and coffee in Costa Rica: Case studies of costa rican roaster companies
(Proceedings - 2015 41st Latin American Computing Conference [CLEI], 2015-12-17)
This paper presents the results of an exploratory multiple case study about the use of e-commerce for selling roasted coffee from Costa Rica. Four Costa Rican roasting companies are considered. This study is aimed at ...
E-marketing in Costa Rican export companies: Results from a field survey
(IEEE EXPLORE, 2012-06-25)
We present the results of a field survey aimed at analyzing ICT adoption and use, particularly related to e-marketing, in Costa Rican export companies. The e-commerce readiness/intensity/impact model, developed by the ...