Mora Vega, RoyAguirre Carmona, Francela2020-05-062020-05-062019http://hdl.handle.net/11056/17313El comercio internacional ha variado su escenario. Los actores involucrados son cada vez más diferentes en su naturaleza, y sus intereses se han modificado. Es bajo este marco que se presentó la idea de una nueva aventura para la Cámara de Industria, Comercio y Turismo de la provincia de Heredia. Una institución privada que procura crear espacios de crecimiento comercial a sus afiliados, y que contaba con el interés de ser partícipe del comercio internacional centroamericano, según lo mostraron sus propios afiliados. De esta manera es como se plantea una Red centroamericana de intercambio de experiencias comerciales, la cual sería liderada por el equipo de la Cámara. Por medio de ella, se procura fortalecer las capacidades comerciales de los participantes que formarán dicha Red, enfocándose en la concepción de alianzas estratégicas con instituciones de naturaleza similar a la Cámara herediana. Sin embargo, previo a este gran instrumento del comercio internacional que representa la Red, se cumplieron con una serie de pasos y herramientas: un diagnóstico comercial de la institución, donde se incluyó un análisis de fortalezas, oportunidades, debilidades y amenazas (FODA); luego se creó un mapeo de actores centroamericanos, a los que se les realizó un análisis cualitativo y cuantitativo como evaluación a esos posibles aliados; por último, se elaboró un Plan de alianzas estratégicas que facilita el acercamiento a los actores involucrados de alto interés por parte de la Cámara, y dentro del que se incluye la Red centroamericana de intercambio de experiencias comerciales.International trade has changed its scenario. The actors involved are increasingly different in nature, and their interests have changed. It is within this framework that the idea of a new adventure for the Chamber of Industry, Commerce and Tourism of the province of Heredia was presented. A private institution that to create spaces of commercial growth for its affiliates, and that had the interest to be a participant of the international commerce to participate in Central American international trade, as shown by its own affiliates. This is how a Central American Network for the exchange of commercial experiences was proposed, which would be led by its own affiliate’s experiences, which would be led by the Chamber's team. Through the Network will seek to strengthen the commercial capacities of the participants that will form the Network, focusing on the conception the Network, focusing on the conception of strategic alliances with institutions of a similar nature to the Heredian Chamber. However, prior to this great instrument for international trade that the Network represents, a series of steps and tools were completed: a commercial diagnosis of the institution, which included a commercial analysis of the which included an analysis of strengths, opportunities, weaknesses and threats (SWOT) a mapping of Central American stakeholders, which was followed by a qualitative and quantitative analysis of the was conducted as an evaluation of these potential allies. Finally, a Strategic Alliances Plan was drawn up to facilitate the approach to stakeholders of high interest for the the Chamber, which includes the Central American Network for the exchange of commercial experiences.spaAcceso abiertoAttribution-NonCommercial-NoDerivatives 4.0 Internacionalhttp://creativecommons.org/licenses/by-nc-nd/4.0/ALIANZAS ESTRATÉGICAS (NEGOCIOS)COMERCIODIAGNÓSTICOESTRATEGIASHEREDIA (COSTA RICA)INDUSTRIAMAPEOTURISMOCOMMERCEDIAGNOSISINDUSTRYMAPPINGSTRATEGIESSTRATEGIC ALLIANCES (BUSINESS)TOURISMhttp://purl.org/coar/resource_type/c_7a1f