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Achieving Market Orientation Through CrossFunctional Integration
(Operations and Supply Chain Management Forum, 2019)
The purpose of this study is to understand how crossfunctional integration contributes to the market orientation of
a company that strives to increase market responsiveness. A
case study in the Brazilian beverages industry ...
Development of market-oriented strategies through cross-functional integration in the context of the food and beverage industry
(Business Process Management Journal, 2020-10)
The objective of this study is to analyze how cross-functional integration contributes to the development of market-oriented strategies in the context of food and beverage manufacturers in Latin America.
A multi-case study ...