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    • E-marketing in Costa Rican export companies: Results from a field survey 

      Mata, Francisco; Quesada, Ariella (International Conference on Information Society, 2012-06-25)
      We present the results of a field survey aimed at analyzing ICT adoption and use, particularly related to e-marketing, in Costa Rican export companies. The e-commerce readiness/intensity/impact model, developed by the ...