Browsing Ponencias by Subject "Costa Ric ae-commerce E-marketing export companies SME Web 2.0"
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E-marketing in Costa Rican export companies: Results from a field survey
(International Conference on Information Society, 2012-06-25)We present the results of a field survey aimed at analyzing ICT adoption and use, particularly related to e-marketing, in Costa Rican export companies. The e-commerce readiness/intensity/impact model, developed by the ...